Proving Out the Promise

GE Healthcare - Product Areas

GE FIRST IMPRESSIONS

GE HEALTHCARE

GE TECHNOLOGY PAVILIONS

Traffic at RSNA demonstrations can be heavy so we created quiet lounge areas where one-on-one conversations can take place.

Each modality was provided with a concierge desk where visitors, often from other countries could find help and guidance.

Full scale MR scanners are demonstrated and designed with multiple reading stations to reach many customers simultaneously.

In this zone we feature new designs of GE Healthcare equipment that has a softer, look that is supported by our surrounding materials.

The main stage was designed as a strong attraction as it integrated with the overall creative treatment.

In this space we created a spa-like environment as an example for GE customers in creating benchmark best in class practices.

The design expresses GE's dedication in providing women's healthcare with powerful tools in this area for personal interaction.

16 ft. high, back lit way finding signs guide guests to their area of interest and different scaled product demos.

We developed this quiet area for VIP customers to arrange meetings with GE Healthcare experts in surrounding conference rooms.

GE Healthcare - RSNA 2008. The lounge served as the initial discussion area with GE and their customers to determine interests and subsequently their customized tour through the exhibit to meet with technical experts to answer questions.

GE Healthcare - RSNA 2007. This exhibit design includes a major central thoroughfare with flanking concierge stations. Customers met with GE guides at these stations and were directed to demos for their

specific area of interest.

GE Healthcare - RSNA 2009. To manage traffic flow, whether a modality had large or smaller scale products, there were interactive reading stations throughout the exhibit to allow greater numbers of radiologists to engage with GE's technical information.

GE Healthcare - RSNA 2010. Products are all presented for easy access in demonstrations and are carefully lit to become the main elements of the exhibition. Surrounding messages carry the shows theme home throughout the exhibit space.

GE Healthcare - RSNA 2010. A 40' high resolution LED screen was strategically located on the exhibit aisle featuring regular presentations as well as interviews broadcast live as webcasts and on

GE Healthcare TV station.

GE Healthcare - RSNA 2010. The women's healthcare product suites are designed with a more human approach and spa like treatment.

GE Healthcare - RSNA 2011. Lounge areas are liberally placed throughout the exhibition space to promote conversation and personal interactions with customers.

GE Healthcare - RSNA 2012. There are a wide variety of demos integrated into the design such as the full scale imaging units in the center and the touch screen on the left. The design created connections to the products that let the customers interact with options based on their choice of learning preference.

GE Healthcare - RSNA 2012. The lobby of the executive conference area is treated like a high end art gallery, displaying images from GE Healthcare diagnostic products.

The next few images are examples of different product and demo areas McMillan Group created for each of thirteen

GE Healthcare modalities over several years. The overall exhibit design is based on the GE Corporate exhibit architectural standards that we established to ensure Brand consistency. The product areas change due to the

type of modality and with product advancements but all reflect a consistent design treatment that is integral to

the Brand standards.

McMillan Group Inc. 25 Otter Trail, Westport CT 06880 203-227-8696