Creating a 3-Dimensional Brand Headquarters
Datascope
This lobby was for the Datascope Patient Monitoring Division in Mahwah, NJ, one of three lobbies we designed. We were responsible for interior, lighting and graphic design. All the treatments unified the Datascope Brand while communicating differences in each Division’s product focus.
Every detail was considered in the visitor's experience from the color palette, to materials and surfaces such as this view walking into the main entrance framing the welcoming interior lobby.
A second floor lobby continued the same framing of warm natural elements with crisp technically
precise architectural details that provided a visual metaphor for the quality and precision of
Datascope's instruments.
Datascope is a manufacturer of Patient Monitoring and Cardiac Assist products. In order to create Brand consistency among newly acquired divisions, McMillan Group created consistent Brand interior treatments for three corporate Customer Centers at each divisions' headquarters, all in northern New Jersey, including lobbies, executive offices, cafeteria and conference rooms. McMillan Group was responsible for designing the interiors, lighting and graphics as well as managing production subcontractors.
“The value that they (McMillan Group) bring is two fold: they are first and foremost great designers not afraid to push the envelope and deliver a fresh look that sets the client apart..”
Nicholas Barker, VP Corporate Design, Datascope
