Proprietary Exhibit System Builds on BMW Global Standards
BMW of North America
McMillan Group designed a lightweight exhibit system engineered to meet BMW’s challenge of reduced installation time and a 60% reduction in weight to dramatically
save on shipping for its North American auto show program.
McMillan Group designed this modular exhibit system to achieve a similar look as in the BMW design Brand standards established in Germany for trade fairs and showrooms.
Carefully integrated lighting and graphics allowed for an optimal presentation of vehicles and product promotion.
McMillan Group's design maintained clean simple lines with back and edge lighting to present the Brand related products, creating an exhibit with the desired retail look requested by BMW.
McMillan Group was challenged with adapting to the BMW exhibit program in Europe and at the same time improving: aesthetics, logistics costs, organization of product display, lighting of vehicles and graphics quality. The changes provided BMW with a fresh look that reflected the precision and energy of its vehicles, cost effective and consistent with the global Brand.
